Cases

Situation

Opel Nederland is the marketing and sales office in the Netherlands for the brands of Opel - part of General Motors.

Challenge

In the automotive industry, contact with dealers is maintained through events and incentives. A large group of dealers continuously receives information about new models and campaigns, is activated and involved in the sales process this way. Opel was looking for a registration tool for these events and incentives in their own corporate style.

Approach

• A custom solution has been realised whereby the business customers of dealers are personally approached by their local dealer
• A portal has been created where the incentive events are shown in a visually appealing way
• A special template for the e-mails has been created in Opel's corporate style

Outcome

A portal with an overview of all events and incentives. All events and all related messages quickly in the correct corporate style.