Cases
Women inc.
Situation
WOMEN Inc. has the mission to increase the chances of women in the Netherlands on the themes of money, health and image. By speaking to women directly and putting subjects on the social agenda for politicians, media, business, institutes, scientists, governments.
Challenge
WOMEN Inc. was searching for a tool that could invite both men and women, but which could also deal with a gender-neutral choice.
Approach
The name question has been modified so that you can also choose "other" or "not specified" in addition to man or woman. By adding these gender choices, the way these participants are addressed and the ascription on the invoice had to be made gender neutral as well.
Outcome
With this adjustment, people are addressed in the right way in (automated) messages and on invoices.